How to Manage Your Online Advertising(Inc.com)

Inc.com writes:
Whether you’re an online publisher or advertiser, the world of digital marketing can seem like a daunting Byzantine system of visitor paths, banner ads, and keyword-optimization jujitsu. Advertising has come a long way since the days when half-page newspaper ads dominated the industry. Now, every tiny movement of a customer’s search for products or their navigation through a site can be tracked and ties into an ad’s efficiency. Lucky for even the most luddite entrepreneur, a new wave of ad management and placement software and systems have emerged that can make handling ad flow almost as simple as updating a Facebook page. “I think too often with folks, they’re not aware that these ad systems out there have the ability of actually drilling down that far,” says John McCa

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