How to Manage Your Online Advertising( writes:
Whether you’re an online publisher or advertiser, the world of digital marketing can seem like a daunting Byzantine system of visitor paths, banner ads, and keyword-optimization jujitsu. Advertising has come a long way since the days when half-page newspaper ads dominated the industry. Now, every tiny movement of a customer’s search for products or their navigation through a site can be tracked and ties into an ad’s efficiency. Lucky for even the most luddite entrepreneur, a new wave of ad management and placement software and systems have emerged that can make handling ad flow almost as simple as updating a Facebook page. “I think too often with folks, they’re not aware that these ad systems out there have the ability of actually drilling down that far,” says John McCa


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: