How to Blow Up an Armored Truck in 12 Steps( writes:
“We blew up a bank one time,” David Moranville recounts. “That was almost as cool as when we bulldozed a mall.”

Moranville isn’t unhinged. He’s the creative director and executive vice president of Davis Elen Advertising, a 75-year-old West Coast agency that’s known for its unorthodox ideas. Of late, Moranville has been immersed in a campaign for Mafia Wars, a popular social network-based game by Zynga, the hot San Francisco game developer. Davis Elen had been working with Zynga on a few small projects, including some outdoor advertising. When Zynga decided to launch a Las Vegas chapter of Mafia Wars this year, Moranville went all-in. He and his team presented Zynga with more than a dozen marketing campaign ideas.

“We had a big white-board brainstorming meeting over at their office. They


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